v1 document — under legal review. This is DealerPulse's current working version while we complete legal review with outside counsel. For questions, redlines, or to request a signed version, contact legal@dealerpulse.app.

Terms of Service

Last updated: April 11, 2026

1. Acceptance of Terms

By accessing or using the DealerPulse platform (“Service”), you agree to be bound by these Terms of Service (“Terms”). If you are entering into these Terms on behalf of a company, dealership, or other legal entity, you represent that you have the authority to bind that entity. If you do not agree to these Terms, do not use the Service.

2. Service Description

DealerPulse is a multi-tenant SaaS platform for automotive dealerships. The platform includes multi-channel messaging (Connect), AI-powered chat (Assist), analytics (Insight), and a unified identity portal. We provide these tools on a subscription basis, hosted on our infrastructure and accessible through web browsers.

3. Accounts and Eligibility

DealerPulse is a business-to-business service. You must be at least 18 years of age and authorized by your dealership or organization to create an account. You are responsible for maintaining the confidentiality of your login credentials. Notify us immediately at legal@dealerpulse.app if you suspect unauthorized access to your account.

Tenant administrators are responsible for managing user access within their organization, including provisioning and deprovisioning accounts, assigning roles, and controlling product entitlements through the Portal dashboard.

4. Subscription and Billing

Access to DealerPulse requires an active subscription. Billing is handled by Stripe. Your subscription terms, pricing, billing cycle, and payment method are governed by the order form or checkout flow you completed at the time of purchase.

  • Subscriptions renew automatically at the end of each billing period unless canceled before the renewal date.
  • We may change pricing with at least 30 days' written notice before the start of your next billing cycle. Continued use after the price change constitutes acceptance.
  • Refunds are handled on a case-by-case basis. Contact legal@dealerpulse.app for billing disputes.

5. Acceptable Use

You agree not to use DealerPulse to:

  • Violate any applicable law or regulation, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, and 10DLC messaging compliance requirements.
  • Send unsolicited bulk messages, spam, or communications without proper consent from recipients.
  • Transmit malicious code, attempt to access other tenants' data, or interfere with the operation of the Service.
  • Reverse engineer, decompile, or attempt to extract the source code of the Service.
  • Use the Service in a way that could damage, disable, or impair our infrastructure or other users' access.
  • Misrepresent your identity, impersonate another user, or provide false information.

We reserve the right to suspend or terminate accounts that violate these restrictions, with or without notice depending on severity.

6. Your Content

You retain all ownership rights in the data, messages, files, and other content you submit to DealerPulse (“Your Content”). By using the Service, you grant us a limited, non-exclusive license to host, store, process, and transmit Your Content solely as necessary to provide the Service to you.

You are responsible for the legality and accuracy of Your Content. You represent that you have all rights and consents necessary to submit customer data (including names, phone numbers, VINs, and trade-in information) to the platform, and that your use of such data complies with all applicable privacy and consumer protection laws.

7. Intellectual Property

DealerPulse and all related trademarks, logos, software, and documentation are the property of DealerPulse and its licensors. These Terms do not grant you any right to use our trademarks, brand elements, or proprietary technology except as necessary to use the Service as intended. The AI models powering Assist (Claire) are provided by third-party providers and are subject to their respective terms.

8. Third-Party Services

DealerPulse integrates with third-party services to deliver its functionality, including Twilio (SMS and voice), Stripe (payments), OpenAI (AI), Deepgram (transcription), and others listed in our Data Processing Addendum. These integrations are subject to the respective providers' terms of service and privacy policies. We are not responsible for the availability, performance, or practices of third-party services.

9. Disclaimer of Warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” DEALERPULSE IS AN EVOLVING PLATFORM UNDER ACTIVE DEVELOPMENT. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that the Service will be uninterrupted, error-free, or secure, or that defects will be corrected within any particular timeframe. We do not warrant that AI-generated responses from Assist (Claire) will be accurate, complete, or appropriate for any specific business decision.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, DEALERPULSE'S TOTAL LIABILITY UNDER THESE TERMS SHALL NOT EXCEED THE AMOUNTS YOU PAID TO DEALERPULSE IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

IN NO EVENT SHALL DEALERPULSE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOST DATA, OR BUSINESS INTERRUPTION, REGARDLESS OF THE THEORY OF LIABILITY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

This limitation applies to all claims, whether based on warranty, contract, tort, strict liability, or any other legal theory.

11. Indemnification

You agree to indemnify, defend, and hold harmless DealerPulse, its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use of the Service; (b) Your Content; (c) your violation of these Terms; or (d) your violation of any applicable law or the rights of a third party, including TCPA violations arising from your messaging practices.

12. Termination

Either party may terminate the subscription at any time. You may cancel through the Portal billing settings or by contacting legal@dealerpulse.app. We may terminate or suspend your access immediately if you materially breach these Terms.

Upon termination, we will retain your data for a 30-day grace period to allow export or reactivation. After the grace period, data is permanently deleted in accordance with our Data Retention Policy, unless a longer retention period is required by law.

13. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Alabama, United States, without regard to conflict of law principles. Any legal proceedings that are not subject to the arbitration clause below shall be brought in the state or federal courts located in Madison County, Alabama.

14. Dispute Resolution

Any dispute, controversy, or claim arising out of or relating to these Terms or the Service shall be resolved through binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration shall take place in Huntsville, Alabama, and the arbitrator's decision shall be final and binding.

Small-claims carveout: Either party may bring an individual action in small claims court if the claim qualifies. Nothing in this clause prevents either party from seeking injunctive or other equitable relief in court for matters related to data security, intellectual property, or unauthorized access.

No class actions: You agree that any disputes will be resolved on an individual basis. You waive any right to participate in a class action, class arbitration, or representative proceeding.

15. Changes to These Terms

We may modify these Terms from time to time. We will provide at least 30 days' written notice before material changes take effect, via email or a banner in the Portal dashboard. If you do not agree to the revised Terms, you may cancel your subscription before the changes take effect. Continued use of the Service after the effective date constitutes acceptance.

16. Contact

For questions about these Terms of Service, contact us at:

DealerPulse Legal
Email: legal@dealerpulse.app